Capabilities
Different decisions require different evidence.
No single model can explain how a business works, predict what happens next, establish what caused an outcome, and determine what to do about it.
548 Marjan brings together methods from statistics, economics, operations research, engineering, and computer science to support consequential decisions under uncertainty.
Our capabilities span five fundamental questions:
Measure Reality
What is happening?
Every decision begins with an accurate understanding of current performance. We build measurement systems that quantify outcomes, establish baselines, and distinguish meaningful signals from noise.
- Marketing effectiveness
- Channel performance
- Customer performance
- Measurement systems
Understand Systems
How does the business work?
Organizations are complex systems. We develop quantitative models that explain how customers, operations, markets, and resources interact to produce business outcomes.
- Business drivers
- Customer acquisition & retention
- Customer economics
- Market dynamics
- Operational systems
Forecast Futures
What is likely to happen next?
Forecasting supports planning by quantifying uncertainty rather than predicting a single outcome. We develop probabilistic models that evaluate future scenarios and the confidence associated with each.
- Demand forecasting
- Revenue forecasting
- Customer behavior
- Scenario planning
- Risk & uncertainty
Establish Causality
Why did it happen?
Not every relationship is causal. We apply experimental and quasi-experimental methods to determine which interventions truly change business outcomes.
- Marketing incrementality
- Experimental design
- Customer interventions
- Strategy evaluation
Optimize Decisions
What should we do?
Decision making requires balancing objectives, constraints, and uncertainty. We combine quantitative evidence with optimization techniques to identify the actions most likely to create value.
- Budget allocation
- Resource allocation
- Customer investment
- Portfolio decisions
- Scenario optimization
Contact
Bring a decision.
You don't need to know which model, method, or analytical approach.
Tell us the decision you're facing, the objective you're trying to reach, and the constraints of the business. We'll determine how to get there.
Request a conversation →